Extreme summer and winter conditions combined with environmental factors often dehydrate the skin, negatively affecting condition, skin radiance and cell regeneration.

Myravive is a clinically proven solution for the prevention of dermal water loss, dry dull skin, epithelial cell mortality and visible wrinkling.

Myravive is aimed at providing a rapid hydration solution for the formulator and user.
The ability of the plant to rehydrate and revitalise itself has been scientifically investigated to determine its potential use as a cosmetic ingredient.

Clinical studies confirm that a combination of the polyphenolic tannin, 3,4,5-tri-O-galloylquinic acid, and a disaccharide (Trehalose) is responsible for the activation of rapid hydration and protection of the skin against desiccation. Trehalose is associated with anhydrobiosis which is the ability of plants to withstand extended periods of desiccation due to high water retention capabilities. The sugar forms a gel phase as cells dehydrate, which prevents disruption of internal cell structures by binding them in position. Rehydration then allows normal cellular activity to be resumed without any damage that would normally follow a dehydration/rehydration cycle.

3,4,5-tri-O-galloylquinic acid protects the skin in two ways, firstly interposing with the lipid layer by reducing desiccation, and secondly, the polyphenol is a potent antioxidant, protecting the membranes against free radical-induced damage.

Myravive also contains unique additional polysaccharides that nourish the skin cells and contribute to its use as an anti-aging agent. It is well known traditionally for softening and smoothing the ski.